Small Giants Collective
Commercial growth for challenger brands and independent retailers.
Small Giants Collective is a commercial growth programme run by Dave Christie for founders and MDs of £1m to £20m challenger brands and independent retailers in food, drink, health, wellness and lifestyle. It combines commercial direction, retail introductions, peer learning and hands-on guidance.
Founders and MDs · £1m–£20m businesses · UK and remote · 10+ years advising
Read this first
“This is not for everyone. It is for those who are naturally bold enough to grow properly.”
What is inside
Four pillars. One outcome.
Commercial direction, real retail connections, peer challenge and hands-on guidance, built around the businesses that can actually use them.
01
Commercial Direction
Focused priorities and a clear commercial direction. A plan you can act on, written in language your team understands.
02
Retail Connectivity
Brand-to-store introductions through Dave's network across food, drink, health, wellness and lifestyle retail.
03
Peer Learning
Shared insight from founders running similar businesses. The conversations you cannot have with your team or your investors.
04
Hands-on Guidance
Practical, experience-based support, not workbooks. Direct work with Dave, not outsourced to programme managers.
Sector specialism
Where the work has roots.
Years inside FMCG, retail and brand development. The Collective lives where Dave's experience runs deepest.
- Food and drink
- Health and wellness
- Beauty and personal care
- Independent retail
- FMCG challenger brands
- Lifestyle and home
Curated by hand
Who it is for, and who it is not.
The Collective is small by design.
It is for
- Challenger brands ready to scale commercially
- Independent retailers growing with purpose
- Founders seeking strategic, not generic, support
- Businesses entering new channels (retail, wholesale, DTC)
- Teams needing commercial direction and momentum
Honestly, not for
- Pre-revenue start-ups looking for ideas
- Founders looking for motivation, not work
- Anyone wanting a course to complete in their own time
- Brands without commercial traction or a clear product
Common questions
About the Collective.
What is Small Giants Collective?
A commercial growth programme from Flourish Foundry for challenger brands and independent retailers. It brings together commercial direction, retail introductions, peer learning and hands-on guidance from Dave Christie.
Who can join Small Giants Collective?
Founders and MDs of £1m to £20m businesses in food, drink, health, wellness, beauty and lifestyle, including independent retailers. It is not designed for pre-revenue start-ups.
How do I apply?
Apply through the contact page. Dave reads every application personally.
Membership
Bold enough to grow properly?
If this sounds like the room you have been looking for, apply below. Dave reads every application personally.