Business coaching for owner-led businesses
Take back control of your time and your business.
Flourish Foundry is led by Dave Christie. It helps established owner-led businesses protect time, sharpen focus and finish the work that actually moves the business, working online and in small groups with owners across the UK and internationally.
For established owner-led businesses that are busy, capable and carrying too much.
Two Steps Back ✦ Protect Time ✦ Focus ✦ Finish ✦ Move On
Where to start
Choose the support that fits where you are now.
You may need to resolve one decision, regain control of the whole business, or get structured support to change how you work. Start with the problem you need to solve, not the longest programme.
Decide what matters
Spark
One-to-one coaching sessions for a specific decision, blockage or piece of work that needs resolving. Book a single session, or a pack of three or six.
£249 per session
Get back into rhythm
Business Reset
A four-week group programme for owners diluted across too many priorities. Step back, regain control of your time and leave with a written next move.
£495
Finish something meaningful
Flame
A 12-week programme for when you know what you should be doing but it is not getting done. One priority, the main constraint removed, the work finished.
£249 a month for three months
Change how you operate
Furnace
Twelve months of direct work on how you make decisions, use your time and stop work reopening. For owners ready to go deeper.
£2,999, or 12 monthly payments of £249.92
Not sure which is right? Start with Spark. There is no reason to sell you a longer programme when a single session will do the job.
Dilution
You have not run out of ability. Your attention has been divided.
Most established business owners already know a great deal about running their business. They have ideas, plans, advice, opportunities, meeting notes, saved posts, courses, podcasts and long lists of work they intend to complete.
The problem is not a shortage of information. It is that too much remains open at the same time. Attention moves between delivery, people, customers, messages, problems and new opportunities. Important decisions are delayed. Meaningful work is started and interrupted. Time gets spent, but the business does not move as far as it should.
That is dilution. Flourish Foundry helps you filter the noise, close the open loops and put your time behind the work that deserves it.
Time is the real currency of business. Once it has been spent, it cannot be recovered.
The Flourish method
Sometimes the fastest way forward is Two Steps Back.
Two Steps Back is not about stopping the business or avoiding difficult work. It is the deliberate space needed to see the business clearly, make a better decision and stop reacting to everything in front of you.
01
Two Steps Back
Create enough distance from the daily pressure to understand what is actually happening.
02
Decide
Filter the noise and choose what deserves your time now.
03
Focus
Protect the time and attention needed to work on one meaningful priority.
04
Finish
Complete the work before opening another priority or chasing another idea.
05
Move On
Use the progress, learning and momentum from completed work to choose what comes next.
Focus. Finish. Move On. That is how progress is built.
One Hat
You do not wear many hats. You wear one. Owner.
You may handle sales, delivery, finance, people, marketing and customer problems during the week. Those are responsibilities. They are not separate identities. Your role is still owner.
That means protecting the future of the business, deciding where time and resources should go and making sure meaningful work gets finished. When you are pulled into every task, the business becomes dependent on your reactions rather than directed by your decisions.
Flourish Foundry helps you step back into the owner role and stay there.
Filter the noise
More information will not finish the work.
Business owners now have access to more advice, content, strategies and opinions than ever. Every new idea creates another possible direction. Every unfinished course, saved post and action list becomes another open loop.
Flourish Foundry provides advice when advice is needed, but the aim is not to make you dependent on more of it. The aim is to help you decide what to use, what to ignore, what to do now and what can wait.
Ideas do not change businesses. Habits do.
- You make decisions sooner.
- You stop treating every request as equally important.
- You protect time for work only the owner can do.
- You complete meaningful priorities before adding more.
- You become more confident in your own judgement.
The Foundry
Practical support from someone who understands the pressure of ownership.
I am Dave Christie, the founder of Flourish Foundry. I work with established business owners who are not failing, but whose time, attention and effort have become spread too thinly.
I have worked with hundreds of business owners, founders and leaders across mentoring, commercial growth and business development, and hold the ILM Level 7 Certificate for Executive and Senior Level Coaches and Mentors.
This is not motivation, theory or another layer of noise. It is practical work based on the decisions, habits and pressures that shape an owner-led business every day.
Beyond coaching
FMCG commercial growth and speaking.
FMCG Commercial Growth
Commercial support for food, drink and wellbeing brands.
Retail strategy, buyer engagement, distribution, listings and practical support moving products into the right channels. Specialist commercial work built on direct industry experience.
Speaking
Clear thinking for business owners and leadership teams.
Direct, practical talks on time, dilution, decision-making and unfinished work, including Two Steps Back, Focus. Finish. Move On. and the One Hat principle.
Questions
Common questions about Flourish Foundry.
What is Flourish Foundry?
Flourish Foundry was founded by Dave Christie. It helps established owner-led businesses protect their time, make clearer decisions and finish the work that moves the business forward, mostly online and in small groups.
Who is Flourish Foundry for?
Established owner-led businesses that are busy, capable and carrying too much. Typically founders and owners turning over from around £100k to £1m+ who are not failing, but whose attention has become spread across too many priorities.
How much does business coaching with Flourish Foundry cost?
Spark 1:1 coaching is £249 per session, with three- and six-session packs at 10% and 20% off. The four-week Business Reset is £495, Flame (12 weeks) is £249 a month for three months, and Furnace (12 months) is £2,999, or 12 monthly payments of £249.92.
Which programme should I start with?
Start with the problem, not the longest programme. Choose Spark for one decision, the Business Reset when the problem is bigger than one decision, Flame to finish one specific piece of work over 12 weeks, and Furnace to change how you operate over 12 months. If unsure, start with Spark.
Do you work in person or remotely?
Most of our work is online and in small groups, with clients across the UK and internationally. In-person sessions are available by arrangement.
What does Two Steps Back mean?
Two Steps Back is the core of the Flourish method: creating enough distance from daily pressure to see the business clearly, then Decide, Focus, Finish and Move On. It is how owners stop reacting and start leading the business deliberately.
You already know something needs to change.
The next step is not to add more noise. It is to step back, understand what is taking your time and choose the right way forward. Start with a single Spark session, or join the next Business Reset.